Business and Money books
Hardcover: 395 pages
Publisher: Racom Communications; 1st edition (March 9, 2009)
Language: English
ISBN-10: 1933199164
ISBN-13: 978-1933199160
Product Dimensions: 6.2 x 1.2 x 9.2 inches
Amazon Rank: 2889776
Format: PDF Text TXT ebook
Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing—“batch and blast”-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subs...
Successful Email Marketing Strategies reviews:I have always been a big fan of Arthur Hughes' writing, having read 'The Complete Database Marketer', several editions of 'Strategic Database Marketing' and 'The Customer Marketing Solution'. Arthur's...
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