Exploring Marketing Research (Text Only)

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Hardcover: 736 pages
Publisher: Cengage Learning; 11th edition (2016)
Language: English
ISBN-10: 1305263804
ISBN-13: 978-1305263802
Package Dimensions: 9.1 x 6.6 x 1.1 inches
Amazon Rank: 1337179
Format: PDF Text djvu book

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as de...

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  • Exploring Marketing Research (Text Only) pdf
  • Download Exploring Marketing Research (Text Only) epub
  • Exploring Marketing Research (Text Only) text
  • 978-1305263802 pdf
  • Download 1305263804 epub

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